6 Reasons Why Video Is the Future of Marketing
Video is one of the most powerful tools in a marketer’s arsenal. It’s engaging, memorable, and can be used to reach a wide audience. In fact, recent studies have shown that video is more effective than text when it comes to marketing in many situations. But what makes video so effective? And why is it the future of marketing? In this guide, you’ll discover several reasons why video production should be part of your ongoing marketing strategy.
1: Video Is Highly Engaging (When Done Properly)
One of the main reasons videos is so effective is that it’s highly engaging. When people watch a video, their attention is focused on the screen, which means they’re more likely to remember the information they see. This is especially true when it comes to product videos. People remember the products they see and the features those products offer better than any other type of marketing material.
2: Video Creates an Emotional Connection with People
Today, people seek emotional responses from brands and companies. And video is a great way to make that emotional connection. This is especially true on social media channels like Facebook, where 80% of videos are watched without sound. As a result, video marketers should strive to create emotional connections that resonate with their target audience. If you can do this, users will make a deeper emotional connection with your brand and become more loyal customers.
3: Video Can Be Used to Reach a Wider Audience
Video marketing isn’t just for big companies anymore. The same video production techniques that top brands use can be easily replicated by smaller companies. This is especially true when it comes to product videos that highlight the features of your products or services. Plus, you don’t need huge budgets to create engaging videos. For example, many video production services in San Diego can produce high-quality videos for less than you may assume.
4: It Can Be Shown Across Multiple Channels
Video can be published on many different types of channels, including social media channels like Facebook, Instagram, and YouTube, as well as sites like LinkedIn; video streaming services like Vimeo; and more. Also, video isn’t limited to one type of device. Videos can be played on almost any screen, including smartphones, tablets, laptops, and desktop computers. As such, video should always be a key part of your multi-channel marketing strategy to reach as many people as possible.
5: Video Can Be Shared Easily
Sharing a video is often as easy as sharing a link. You don’t need to worry about the size of the video or how it will look on different devices. And because videos can be easily embedded on websites and social media channels, they can be shared with a wide audience in just a few clicks. This is another reason why video marketing will only become more popular than other methods in the future, as the viral factor is much higher with videos than it is with other types of content.
6: The Opportunity for SEO Is Great
Video marketing can also help with your search engine optimization (SEO) efforts, and these days, it’s becoming even more common for quality videos to be given priority in search results. So you can see why video marketing is incredibly powerful when it comes to SEO, too. If your videos are high-quality and engaging enough, they’re likely to rank highly in Google’s organic search listings and drive more traffic to your website for months or years to come.